Creating campaigns for auto makers in regional is difficult. By creating a series of custom video promos and region specific creative we were able to create a template that is easily repeatable while still feeling unique to the user's area.
Expandable rich mediaunits featured a series of videos along with a gas savings calculator and a map showing how far one could travel on a single tank of gas, in this case starting from Atlanta
Role: Creative Director
Amstel's core concept was "Savor Complexity" - Although something may seem simple on the surface there is a wealth of history and experience that is hidden just beyond the surface.
We created series of custom videos and rich media in partnership with Gear Patrol that embodies this core concept. By interviewing entrepreneurs in different fields, from coffee to shoes, We were able to tell the story of what went on behind the scenes that brought them to where they are today.
Role: Creative Director
By combining Charmin's branding with custom videos featuringwell known editors we were able to create executions aimed at reaching an audience fatigued by normal brand advertising.
Role: Creative Director
XOJane
Content and video come together in this campaign that brought Erica Chen from Honestly WTF and Lowes together to showcase the simplicity and convenience of the MyLowes app.
From overtly branded rich media units to seamless content videos the app is included to reach the full spectrum of the purchase funnel
In Location
less overtly branded
Tasks. Joys. Simply faster.
The Windows phone is for real people with real needs. By creating a campaign that features videos of influencers within specific categories we were able to showcase the features of the phone along with the features that make this device and operating system ideal for the real world.
Role: Creative Director, Designer
WP
